Cookie Policy

When you visit our website, we store a small amount of information on your browser, mostly in the form of cookies. Cookies help our site function properly, remember your preferences, measure performance and — with your consent — deliver more relevant advertising. This policy explains the types of cookies we use and how you can control them.

Types of cookies we use

How we utilize cookies for our consent

1. Tracking pixels & tag management

To make analytics and advertising cookies function, we deploy tracking codes on the website's backend. We use a tag manager (such as Google Tag Manager) to deploy and maintain tracking pixels so that specific user events fire accurately across the marketing funnel, and we install platform pixels (such as the Meta Pixel) to track the exact actions a customer takes after clicking an ad — for example viewing a page, booking a demo or completing an enquiry.

2. Analytics & performance monitoring

To make good on our Performance Cookies, we connect the website to an analytics platform (like Google Analytics). This lets us:

• Count total visits, track where traffic comes from and observe how users move around the site.
• Identify UX roadblocks by analysing our most and least popular pages so we can continuously measure and improve the site's layout and performance.

3. User personalization & session management

To deliver on our Functional Cookies, we configure our content management system and login portal to remember user states:

• Persistent logins: cookies keep customers signed in for extended periods (e.g. 30 days) unless they manually log out, so they don't have to re-enter credentials on every visit.
• Saved preferences: the site reads functional cookies to automatically load a user's preferred language, region and customized interface features.

4. Ad retargeting campaigns

With Targeting Cookies active, we optimize paid advertising spend:

• Build audience profiles: advertising partners use these cookies to uniquely identify browsers and build profiles of user interests.
• Serve relevant ads: retargeting campaigns display relevant advertisements to past visitors when they browse other websites or social platforms.
• Control ad frequency: tracking prevents the same ad from continuously reappearing to the same user, for a better experience.

5. Social media sharing tools

We add social media widgets to the site so Social Media Cookies let visitors easily share our content with their friends and networks. These cookies may also track users across other sites to build interest profiles that influence the content they see elsewhere.

6. First-party data strategy

While the cookies above are important today, the digital marketing landscape is shifting. Because third-party cookies are being phased out globally, long-term success depends on first-party data (information you share with us directly, like your email or phone number). We connect our forms and login portals to a customer data platform (CDP) or unified CRM so we can continue to personalize experiences in a privacy-compliant way.

Contact us

If you have any questions about this Cookie Policy or how we handle your data, please reach us at info@cloudxperte.com.